![]() ![]() Veer: In terms of the new logo design it reminds me of Toronto’s Museum of Contemporary Art, whose website is ironically Moca.ca. Our current website was very transactional it didn’t really allow us to engage our visitors with content…the web is really our front door. And that we are an accredited museum that has peers across the country that mount exhibitions of a national caliber.īecause of Covid, we launched a second website - which was one of Brad’s (Tuggle) brainchild initiatives. ![]() One thing we want to is unpack the fact that we are a museum. There was confusion over whether we were an art center or a museum. We had great art and programming but not many people knew about us. We kept hearing from the people who loved us was that we were a hidden gem. The main thing we realized was we have an awareness issue. ![]() We did a bunch of consumer research with public stakeholders those on the Board, in the city, in the community. One of the things we struggled with was awareness. GR: Its genesis was in some consumer research we had done. ![]() It went from the Contemporary Art Center of Virginia to the Virginia Museum of Contemporary Art, and that’s when the MOCA logo was created. Gary Ryan: Virginia MOCA became an accredited museum about 10 years ago so there was a name change. Veer: When was the last time Virginia MOCA had a brand refresh? To learn more about the rebranding campaign, I caught up with Gary Ryan for the following interview. The new branding coincides with the dynamic “Summer of Women” exhibition. The new logo spells it out with no ambiguity. The new logo also features a Bauhaus-like zigzag of transparent walls meant to communicate the modern art museum’s exhibitions are ever-changing - no permanent collection gathering dust.Īccording to Gary Ryan, Virginia Museum Of Contemporary Art’s executive director, the cutting-edge visual art space had a brand awareness issue in that locals and visitors alike were confused as to whether MOCA was a museum, gallery, or something else all together. Please contact more information.Let’s spell this out so there’s no confusion: Virginia Museum Of Contemporary Art.Īfter more than a decade, the colorful MOCA logo with a splash of gray paint serving as the letter “o” has been replaced by a more slender design stacking the words Virginia Museum Of Contemporary Art in a rebranding campaign debuting in mid-July. We are pleased to offer a selection of work by many of the artists featured in Turn the Page. Upon closing at MOCA on December 31, 2016 the show will travel to the Akron Art Museum in Ohio (February 10 – May 7, 2017) and the Crocker Art Museum in Sacramento (J– September 17, 2017). This multi-faceted exhibition will include a wide selection of educational programming, film screenings, panel discussions and events that will provide the public an opportunity to interact with the art and artists. Both are committed to creating an awareness of contemporary art that is informative, imaginative and relevant. Turn the Page: The First Ten Years of Hi-Fructose is a collaborative initiative by two like-minded organizations – MOCA in Virginia Beach, Virginia, and Hi-Fructose The New Contemporary Art Magazine in San Francisco, California. Exhibiting artists include Tim Biskup, Kevin Cyr, Fulvio di Piazza, Ron English, Shepard Fairey, AJ Fosik, Camille Rose Garcia, Marco Mazzoni, Tara McPherson, Olek, Jeff Soto, Gary Taxali and many more. This retrospective will include work by 51 artists who have been featured in the magazine during its ten year history, more than half of which have had solo exhibitions at Jonathan LeVine Gallery. Opening this Sunday, May 22, 2016, the Virginia Museum of Contemporary Art (MOCA) will exhibit some of the foremost contemporary artists in Turn the Page: The First Ten Years of Hi-Fructose. Turn the Page: The First Ten Years of Hi-Fructose ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |